Privacy Policy

  1. INTRODUCTION 

This privacy notice provides you with details of how we collect and process your personal data through your use of our www.vidrate.ae and/or www.vidrate.com. By providing us with your data, you warrant to us that you are over 13 years of age. We do not knowingly collect data from children under 18 without parental/guardian consent. NR Enterprise Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice). This privacy notice is also provided in accordance with UAE Federal Decree-Law No. 45 of 2021 Concerning the Protection of Personal Data (PDPL). By using our UAE website, you acknowledge that we process your personal data in compliance with the PDPL. NR Enterprise Limited is the data controller under both UK and UAE law.

Contact Details NR Enterprise Limited, a private limited company incorporated in England and Wales, UK with a company number 11556151 whose registered office is at Unit 6 Parkside Works, Parkwood Street, Keighley, England, BD21 4PJ. It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hello @vidrate.com or by signing into your account.

  1. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS

Personal data means any information capable of identifying an individual. It does not include anonymous data. We may process the following categories of personal data about you:

Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract. We may also rely on your consent for additional processing (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook, Google, Twitter and Amazon adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings). We only send marketing communications or deliver targeted ads with your explicit consent.

Sensitive Data We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

We may process your personal data without your knowledge or consent where this is required or permitted by law. We do not carry out automated decision making or any type of automated profiling.

Klarna In order to be able to offer you Klarna’s payment options (if available at checkout), we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

In accordance with Article 13 of the PDPL, before we begin processing your personal data we provide you with clear information about the purposes of processing, the targeted sectors or establishments (inside and outside the UAE) with whom we share your data (see section 5), and the protection measures for any cross-border transfers (see section 6).

  1. HOW WE COLLECT YOUR PERSONAL DATA

We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this https://vidrate.com/cookies-policy. We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers (including providers based outside the UAE). We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU or UAE.

  1. MARKETING COMMUNICATIONS

Our lawful ground for this processing is your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings). We only send marketing communications or deliver targeted ads with your explicit consent. Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time. Before we share your personal data with any third party for their own marketing purposes we will get your express consent. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at hello @vidrate.com at any time. If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

  1. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below:

  1. Service providers who provide IT and system administration services.

  2. Professional advisers including lawyers, bankers, auditors and insurers.

  3. Government bodies that require us to report processing activities.

  4. Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. These include IT and analytics service providers (e.g., Google, based outside the UAE), advertising networks (e.g., Facebook, Google, based outside the UAE), payment providers such as Klarna (based outside the UAE), and our UK-based affiliates or servers. Full details of cross-border safeguards are in section 6.

  1. INTERNATIONAL TRANSFERS

We may transfer your personal data outside the UAE. The PDPL requires that any cross-border transfer complies with Articles 22 and 23. We only make such transfers where: • The destination country has been approved by the UAE Data Office as providing an adequate level of protection, or • We have put in place appropriate safeguards (such as contractual clauses or agreements requiring equivalent protection to the PDPL), or • We have obtained your explicit consent.

Examples of safeguards we use include data processing agreements with our service providers (e.g., Google, Facebook, Klarna, and UK-based hosting) that contractually oblige them to apply PDPL-equivalent standards. You can request details of these safeguards by emailing hello @vidrate.com.

  1. DATA SECURITY

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to. In the event of a personal data breach that may prejudice the privacy or confidentiality of your data, we will notify the UAE Data Office (the Bureau) and you without undue delay, as required by Article 9 of the PDPL.

  1. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements. For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

  1. YOUR LEGAL RIGHTS

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/ If you wish to exercise any of the rights set out above, please email us at hello @vidrate.com. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you. You also have the right to submit complaints directly to the UAE Data Office (the supervisory authority under the PDPL — see u.ae for details or contact via their complaints system). We encourage you to contact us first so we can resolve any issue promptly.

  1. THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

  1. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see https://vidrate.com/cookies-policy.

  1. CURRENCY

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency. We process this data on the basis of your consent (which you can withdraw at any time by contacting us at hello @vidrate.com or via your account settings).

This notice is regularly reviewed to ensure ongoing compliance with the PDPL and UK law. Last updated: March 2026. Executive Regulations may introduce further details; we will update accordingly.